Shortly after Minor Figures launched its cold brew coffee in the UK, the founders started a crowdfunding campaign through an organisation called Crowdcube to build a case for their early-stage business. The first few years we started building out the range, and we got it into places like SainsburyвЂ™s.вЂќ Selfridges and Harvey Nichols took it on straight away. вЂњWe launched it in August, and straightaway we contacted a bunch of retailers. вЂњBecause we had this long-life cold brew that could also be stored outside of the fridge, we were able to sell it anywhere. We saw cold brew as an opportunity to make high quality and traceable ready-to-drink iced coffee with good ingredients,вЂќ Mr Chiu says. вЂњWhat you find with our oat milk is that we come from a different place, we come from the position of coffee. Although the Minor Figures brand is best known for its oat milk products, the team started out concocting cold brew coffee in a self-made microbrewery. Minor Figures was founded in 2014 in East London by friends and business partners Stuart Forsyth, Will Rixon and Jonathan Chiu. Image Credit: Minor Figures The early days of cold brew coffee and crowdfunding Co-founder of Minor Figures, Jonathan Chiu. They just needed to try it,вЂќ Mr Chiu says. вЂњI was really confident that, when people tried it, they would get why it was growing so fast in other markets. The company recently branched out into international markets outside the UK and Australia, including the US, New Zealand, Singapore, Japan, Malaysia, Taiwan, Korea, and Canada. What we wanted to do was to have the characteristics of the espresso shine through.вЂќ вЂњWe found that a lot of the non-dairy milks smothered the characteristics of the espresso. вЂњWhen we built our first oat milk product, it was really important to us that the work cafes put in вЂ“ choosing the roaster they want to buy their beans from, the way they pull the shot, the baristas that they hire, the roast profile вЂ“ wasnвЂ™t smothered,вЂќ Mr Chiu says. Minor FiguresвЂ™ oat milks are known for their ability to mimic dairy milk вЂ“ they can be foamed and steamed by baristas and also have a creamy texture and taste that complements coffee.

What weвЂ™re finding is the brands that the baristas are using and choosing are the ones that are doing well in grocery as well,вЂќ Mr Chiu says. вЂњWe did work hard, but the growth that we saw was also because itвЂ™s just a really good product. Minor Figures was the first coffee company to launch barista-style oat milk in Australia вЂ“ a move that enabled it to become a leader in the alternative milk market. You make up your own mind, but I think that a lot of times people will go for it,вЂќ Mr Chiu explains. вЂњYou have tailwinds when you have a product that just works so well with coffee. The worldwide demand for alternative milk products is attested by Minor FiguresвЂ™ global sales growth, which has ranged between 200 per cent to 300 per cent over the past three years. Water, Organic Oats (12%), Organic Sunflower oil, Salt, Potassium Carbonate.Dynamic Business spoke with Minor Figures co-founder Jonathan Chiu about the companyвЂ™s journey from creating cold brew coffee in London to its current ventures in pioneering oat milk products around the globe. After opening keep in the fridge and drink within 7 days. It's also great in tea and on cereal.Д«arista Oat Milk. It has the perfect level of sweetness and produces a silky micro-foam when steamed, making it ideal for baristas. Better for the planet.ДЄdd to any roast profile or origin, and experience the truest characteristics of your espresso shot, while adding natural sweetness, density, and balance.Д¬ontaining only certified organic ingredients, this Organic Oat Milk is designed to complement the true and unique flavours of the highest quality coffee.

Minor figures oat milk